Yahoo has finally taken a plunge in the Arabic world by acquiring Maktoob.com, the largest Arab web portal and online community. GCC companies can now target their ads toward Arabic speaking customers using the Yahoo portal. Last year, I had met online sales director for Yahoo Middle East at a conference who confirmed that Yahoo had previously attempted to acquire Maktoob, but was not able to meet the financial expectations of the website management. The formalities of the merger are expected to be completed by 4th quarter of this year.Soon Arab users will be using the Yahoo Messenger and Mail on Maktoob. Yahoo last month signed a 10-year search pact with Microsoft that will enable the company it to become the exclusive global sales force for both partners' premium advertisers.
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