Twitter will track your Location

You can now be tracked on Twitter J.Don’t be scared. Twitter is planning to add a location feature in its micro blogging platform. Twitter co founder Biz Stone informed that the new API will allow developers to add latitude and longitude to any tweet.

This service can be exploited by marketers to target their respective geographical customer segments. This can help marketers/retailers to offer their customers limited time discounts or inform about various events in their immediate proximity.

Twitter informs that the data will not be stored for an extended period of time. If you are a developer this is the right time to create some interesting applications on Twitter. Follow me on twitter @kapilkb :)