Saturday, November 24, 2007

About a Brand called "YOU"

Hello Friends,

Thanks for giving me some feed back on the previous blogs, and I am looking forward to hearing more from all of you. During a class discussion one of my friends raised a question whether investment in a brand helps increase the sale of a product? Most of us agreed that brand speaks for the product. They represent your range of products, and investment in brand management is essential....

But how many of us have thought about investing in a brand called "YOU"; yes I mean you-yourself? Now lets not underestimate ourselves, we all represent a brand. The way you walk, talk, eat, sleep and EXPRESS yourself reflects on your brand. Bill Clinton is an influential brand, Richard Branson is a flamboyant brand, and Gandhi is the brand of peace and non violence. The coffee mug you carry, the clothes you wear, even the way you smile - remember you are being noticed. Umm for once think that you are 'not' an employee at Microsoft, 'not' an engineer at IBM, 'not' a banker at Citi; and lets not be so possessed with our professional titles. You are what ‘You’ are. I would appreciate your comments/opinions.


Wednesday, November 21, 2007

Dubai Goin!

Hello Friends,

As per an article published on will have atleast 30 public parks in Dubai by parks will cover 3.15% of the total urban land by 2011 as per the article. As the entire world is shouting aloud "Help Save the Environment" this initiative would certainly help Dubai score some points..But the question right now is do we need more "PARKS" or "PARKING" ?

Link to the article -

Monday, November 19, 2007

Will I get my Mercedes ?

Hello Friends,

With the rising costs, it is increasingly becoming difficult to live a life in Dubai. UAE is facing domestic inflation rate of 9.3 % as per an article published in Gulf news on the 26th of Sep 2007. If the UAE Central Bank decides to re-evaluate its currency following may be the results for the other currencies: -

1) 1Dollar may be equal to say between AED 3.2 - AED 3.3

2) Indian Rupees may go a little high say AED 1 = INR 12

The above figures may not be what I have predicted, but with the Indian Rupee getting stronger in no time we may end up getting fewer rupees for a dirham, or in a hypothesis situation it may end up as .......AED 1= INR 1....yeah if this happens we all are definitely running away from here. Now should UAE follow the footsteps of Kuwait who has switched from a dollar peg to a currency basket ? Should we stop buying dollars...and convert our Fixed Deposits to Rupees ?

At the current inflation cost will we be able to get our Mercedes - umm I mean whatever your dreams are.... ? You are more than welcome to post your comments/opinions.


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