Monday, August 24, 2009

Fancy a Gucci Car Seatbelt?

The Fashion bug is trying to get into our car seat belts. The following article was reported in
7days newspaper, stating that UAE Road Safety officials are trying to encourage young drivers to wear seatbelts while driving by introducing fashionable and stylish straps.

Many young drivers don’t consider it cool and deem it as a cowardly act to wear seat belts while they are behind the wheels. As per the article, the latest figures by the Health Authority-Abu Dhabi (HAAD) shows that only 11 per cent of Emiratis and 44 per cent of expats wear seatbelts, which I believe is one of the many reasons for causing horrific deaths in car accidents.

History of Seat Belts – The first known seat belt was introduced in 1958 in Volvo cars. Aircraft engineer Bohlin was consulted by Volvo to help it design a seat belt. Within 5 years most of the cars were equipped with a belt in the front seats after 1958.

Perhaps, wearing an Armani or Gucci seatbelt will become a style statement or a way of expressing oneself in the elite class of society. Do you think drivers would ever like to have a branded car seatbelt or would it just be another fad?

No comments:

Post a Comment


Blog Widget by LinkWithin