Friday, October 17, 2008

Online Expression of Credit Crisis

Whilst the entire world is being engulfed into the credit crisis, let’s have a look at how have people expressed their opinion about the crisis online. In the past few weeks the US government has been debating on the bail out plan for the financial organizations. I am sure most of us read/hear about this bail out plan at various news channels. Check out these sites which are yelling about the bail out plan "No Wall Street Bail Out and "Stop the Housing Bail Out". The sites are being hit by thousands of online users, where by people have expressed their thoughts and opinion on the current credit crisis.

I had to Google to find out this link about a "radio show" being run on the current credit crisis. It gives you an understanding of why were so many people lent money without checking their credit history.

The credit crisis exposure of UAE Banks has been limited so far. The government has assured to take the guarantee of the deposits in the local banks. Moreover lack of transparency may also give us a feeling that we are in safe hands. UAE Central Bank had asked the bank’s to declare their exposure to the Lehman bankruptcy, but so far none of them have made any public announcement. Check out this "article" which gives some insight into the issue faced by the UAE banks.

Sunday, October 12, 2008

Do Clicks Really Matter ?

One of the ways to measure the success of an online campaign is the number of times the campaign banners were clicked. We then have to measure the CTR (Click through Rate) of the campaign to measure its success.

CTR = No of Clicks /No of Impressions

Does the higher number of clicks justify the success of a campaign? An online campaign is needed to spread awareness which can ultimately lead to sales. Some online campaigns are purely meant for awareness while other’s prompt the user to click on the banner ads, which direct them to a landing page that has a list of the products available for sale. Internet has come a long way from Web 1.0 to evolving Web 3.0. Yes, we can associate these trends with the following terms: -

Web 1.0 = Content
Web 2.0 = Conversation
Web 3.0 = Convergence

I feel its all about Conversation. As a product manager if you are successful in speaking to your online audience in their language, you have won half the battle. You need to help the internet user understand what he/she can expect post clicking an interactive banner. If the expectations are not met in the first few seconds, you have lost your prospective internet partner. You need to develop more interactive ads to get the attention of the person viewing the ad. Next time tips on what can be done to develop interactive ads and get user’s to engage with your brand.


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