Monday, April 28, 2008

What type are you ?

Are you the

Or the

Or the

Or the

Or the

Find out what type you are and 'type cast' people around you...

Visit now!!!

Wednesday, April 16, 2008

Do you have 5 seconds ?

No more clicks, just lend me your ears. NetAudioAds Pay-Per-Play (PPP) is an online media channel that plays 5 second audio advertisements. The source code is placed in the website and every time a person visits the website the audio is played. Audio ads are only heard once on the page where the website owner may have place the source code.

The advantage of placing these ads on your website is that they don’t take any physical space and but are audible. Similar to Adsense, PPP audio ads will are contextually related to the text content of any web page where the PPP code is placed.

This medium of advertising is in huge demand by the online marketers around the world. As of 2/29/2008 the Pay-Per-Play network has grown to over 25 million websites.

Many online marketers have criticized this form of advertising as it may irritate a person visiting the website. Also, there is an argument on how many users actually keep their speakers on while visiting a website. The most valid concern could be - overuse. The temptation to place an audio ad on every page of your website can be very strong, but this may drive users away as they may find it irritating.

NetAudioAds charges advertisers on a CPM basis. Each 1000 ads currently costs the advertiser anywhere from $20 CPM (per thousand) to $26 CPM depending on targeting options they may select.

Have you experienced PPP yet ? Please check out vids at

Wednesday, April 9, 2008

Facebook or Phasebook ?

Facebook, the social networking website is a smart tool to gather information on people preferences. Information is classified as per age groups and various marketing techniques.
How far this first hand information can help MNC's to launch a product, and minimize its cost in market research based on preferences?
There are many MNC using this tool to target their customers. How much on an average would an MNC pay to advertise on Facebook.

Rate Card to advertise on Facebook is as follows:

The current minimum *(CPC) cost per click is $0.01.

The current minimum **CPM is $0.15 for the ad space and $0.15 for News Feed.

The minimum daily budget for CPC and CPM is $5. In addition, your budget must be at least 2x the CPC or CPM you have specified. For example, if you specify a $10 CPC, then your daily budget must be at least $20.

The question remains how many of us actually like to receive ads on our personal pages on the social networking websites. Are the ads attractive enough to the get attention of the user?

*CPC is the cost the advertiser pays when a user clicks on the banner/ad
**CPM refers to cost per thousand images.
(More on these in my next post)

Tuesday, April 1, 2008

Do you wanna go Digital ?

Almost every one of you may have come across the term Web 2.0. If you haven’t then Google it ;) Alright, people who need some initial “gyaan”, you may please go through the article below: -

Web 2.0 is a movement in the use of World Wide Web technology and web design that intends to assist creativity, information sharing, and cooperation amongst users. These concepts have led to development of sites like Facebook, Wikipedia, Blogs, Flickr etc.

The term was notable after it was used in the O’Reilly Media Web2.0 conference in 2004. O’Reilly Media is a private consultancy firm doing technical writing formed by Tim O’Reilly. The term evolved during a brain storming session in 2003 at the O’Reilly Media.

According to O’Reilly there are 4 levels in the hierarchy of Web 2.0 applications. Level 2 applications are most Web 2.0 oriented and exist only on the Internet e.g. eBay, Ad Sense, Skype etc. Level 2 application can operate offline but gain benefit going online e.g. Flickr, where one can share photos. Level 1 application operate offline but gain more additional features going online e.g. Google Docs and Spread sheets. Level 0 application are equally efficient offline as online, e.g. Google Maps.

Today Web 2.0 is loosely associated with technologies like wikis, blogs, social networking, file sharing etc. There is a widespread criticism by many web experts like Tim Berners-Lee, who says that many of the technologies adopted to develop Web 2.0 have been in existence since early days of web. Are we all in for Web 2.0 ?

Your valuable comments/suggestions will be appreciated.


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