Monday, August 4, 2008

KZero - Creating Virtual Brands

KZero helps many real life brands to enter the virtual world. They are consultants who have defined their own set of rules to create a virtual brand. This company is driving the future Marketing world. They have helped many companies create a brand in the virtual world websites like Second Life, Football Superstars, There, Kinset etc. I like their bold statement saying that there are 5 rules in virtual brand management :–

Ignore, Remove, Observe, Endorse and Engage

As per this company the Marketing rules in the virtual world differ from the real world. The Metabrands (brands in the virtual world) are positioned in a different way. The consumers behave differently in the online world and you need to understand those needs of the consumers. This company specializes in creation of Virtual Brands and Retailing, and has helped real time brands like Nokia, Loreal, Signify etc create and position products in the virtual world. They can create and promote virtual product, companies, and avatars. They also have analysis on the usage of the various virtual world web sites e.g. how many users are there in per site, age, sex, number of hours spent etc.

The company has a futuristic though process in the Digital Marketing world and has been successful in the promotion of various virtual products.

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