Twitter looks set to unveil another revenue raising model with launch of @earlybird account, that will carry special offers with brands paying to feature on the channel.
The development was first reported on Read Write Web, but there is no official statement from Twitter. The company’s spokeswoman told Read Write Web: “There are interesting things in store for @earlybird. Keep waking up early and you might be the first to find out what they are.”
As they say "Early Bird gets the worm".. looks like Twitter is seeking various option to generate dollars. The account is currently protected and is followed by 258 people.
Twitter has been experimenting with its advertising initiative "sponsored trending topics" which is truly innovative. Twitter announced its first paid-for service, Promoted Tweets, in April 2010.
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