Facebook, the social networking website is a smart tool to gather information on people preferences. Information is classified as per age groups and various marketing techniques.How far this first hand information can help MNC's to launch a product, and minimize its cost in market research based on preferences?
There are many MNC using this tool to target their customers. How much on an average would an MNC pay to advertise on Facebook.
Rate Card to advertise on Facebook is as follows:
The current minimum *(CPC) cost per click is $0.01.
The current minimum **CPM is $0.15 for the ad space and $0.15 for News Feed.
The minimum daily budget for CPC and CPM is $5. In addition, your budget must be at least 2x the CPC or CPM you have specified. For example, if you specify a $10 CPC, then your daily budget must be at least $20.
The question remains how many of us actually like to receive ads on our personal pages on the social networking websites. Are the ads attractive enough to the get attention of the user?
*CPC is the cost the advertiser pays when a user clicks on the banner/ad
**CPM refers to cost per thousand images.
(More on these in my next post)
