are a luxury. However there are many financing option available in the market. Probably this data can be useful to banks to position their online campaigns. I have queried the Auto Finance category to arrive at the results. The most common terms used on Google search are 'lease' and 'leasing'. People are also looking to Car Loan Calculator in the online search. Singapore
Insight – Bank’s should offer calculators on their Public Websites to give customers an idea on financing details.
Loan Calculators also searched on Google, which shows that banks need to invest in having easy to use calculators on their public websites. This could help in acquiring new customers.'
Insurance is one of the hottest Businesses at present; thanks to all the uncertainness in the world. I have used the 'Top Searches' category for the below analysis. NTUC Insurance seems to be the most searched on Google followed by Aviva and AIA insurance. Car and Life insurance fall at 8th and 8th rank respectively. I am not able to see any specific search for health insurance, my hunch on this would be probably, insurance brands are more popular searches than the type of insurance.
Insight – Travel insurance is the most popular search on Google in
It is important to understand how a bank has positioned itself on internet for various keywords. Some banks are able to leverage on the keyword 'internet banking' while other top the list of 'online banking'.
An analysis on the interest level in both terms shows that ' Internet banking' is a clear leader in terms of online search.