Thanks for giving me some feed back on the previous blogs, and I am looking forward to hearing more from all of you. During a class discussion one of my friends raised a question whether investment in a brand helps increase the sale of a product? Most of us agreed that brand speaks for the product. They represent your range of products, and investment in brand management is essential....
But how many of us have thought about investing in a brand called "YOU"; yes I mean you-yourself? Now lets not underestimate ourselves, we all represent a brand. The way you walk, talk, eat, sleep and EXPRESS yourself reflects on your brand. Bill Clinton is an influential brand, Richard Branson is a flamboyant brand, and Gandhi is the brand of peace and non violence. The coffee mug you carry, the clothes you wear, even the way you smile - remember you are being noticed. Umm for once think that you are 'not' an employee at Microsoft, 'not' an engineer at IBM, 'not' a banker at Citi; and lets not be so possessed with our professional titles. You are what ‘You’ are. I would appreciate your comments/opinions.